Four brands remaining strong

Fashion is everywhere—sporty, bohemian, grunge, preppy, punk, streetwear, classic, casual—and the trends continue to change each year. With everybody wearing different styles, here are some of the best brands dominating the 2021 fashion world right now:

Gucci is the world’s most expensive brand out there. It was founded by Guccio Gucci in 1921, making it the oldest Italian fashion in operation today, producing luxury travel goods for Italy’s wealthy upper class. “Influential, innovative, and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.” -Gucci

Originally named “Blue Ribboned Sports” from 1964 to 1978 until changed to the well-known brand today, Nike was founded in 1964 as a sportswear company by Bill Bowerman. The curved checkmark you constantly see on their shoes and as their logo is called the “swoosh.” Their success is due to endorsements by Micheal Jordan, Tiger Woods, Mia Hamm and more.  “Nike is a brand of hope and inspiration. We believe in the power of sport to bring out the best in people and the potential of people to bring out the best in our world. Our Purpose guides us because we believe progress is possible.” -Nike

Founded in 2012, SHEIN represents an international B2C fast fashion e-commerce company. Mainly focused on women’s wear, they still provide men’s clothing and accessories. The business covers more than 150 countries around the world. People usually buy from this area because they find it cheaper. “SHEIN prides itself on offering on-trend styles catering to both young women and teens that won’t break the bank. SHEIN adheres to the concept that “everyone can enjoy the beauty of fashion.” SHEIN can stay on top of the latest fashion trends from around the globe while rapidly bringing these styles to market. So whether you’re searching for boho dresses and graphic tees or patterned blouses and chic swimwear, SHEIN is the ultimate one-stop shop for the modern yet economical fashionista. It aims to promptly offer stylish quality products at attractive prices to every user in the world.” -SHEIN

Sporty brands are well known in Cedar Falls, and one of them is Lululemon, an athletic apparel company inspired by yoga for women and men, founded by Chip Wilson in Vancouver, Canada, in 1998. For two years, Lululemon was presented as a design studio in the day and yoga in the night, until they finally turned it into a store in the 2000s. “Our vision for our store was to create more than a place where people could get gear to sweat in; we wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness, and living a life of possibility.” -Lululemon